Strategic Management Process

In order to understand the internal and external environment and in order to synchronize its activities with global changes, Amir Kabir Petrochemical Company defined formulated strategic management in 2010 for the first time and revised the strategic management 2011, 2014, 2016 and 2017 due to changes in the macro environment of business. In the last revision carried out in 2018, in addition to revising the organization's major strategies and goals, in order to broaden and translate the overall strategies into sectional strategies, the revision and development of strategic plans in the fields of production, human resources, finance, supply, social responsibility and information technology were carried out and the BSC of each area including the objectives and sectoral strategies, indicators and initiatives were defined. In the same vein, since the beginning of the year 2018, in order to align the organization's processes with the planned strategies, the revision plan and mechanization of processes was started and implemented via ERP approach. The following image shows the strategic plan of AKPC.

Business intelligence (BI) was designed and implemented in order to monitor the performance indicators in the units, offices and processes of the organization. In the above system, all indicators are measured periodically. The outcomes of these results generate analytical reports in different domains to identify the weaknesses and strengths of the organization.

According to the analyses based on its own strategic planning, the AKPC uses views of senior executives and board of directors to identify their key competencies based on SWOT Tool, which is as follows in 2016 and 2017:

Strategic Planning Model of AKPC

AKPC uses the comprehensive strategic planning model to plan and review its strategies: